After this year's shows in Milan and interzum, one thing is clear: buyers are moving away from cold, high-contrast greys toward warmer, more tactile surfaces. Here are the four directions our European and Middle-East customers are specifying right now.
1. Warm woods are back — and they're richer
Oak, walnut and terracotta-toned veneers dominate new kitchen and wardrobe briefs. The request is for depth and variation, not flat repeats: open grain, subtle knots, and a satin sheen that reads as real timber. Our synchronized embossing line lets the texture follow the print exactly, so the surface feels like wood when you run a hand across it.
Warm oak and walnut door panels in a styled kitchen setting
2. Soft matte & anti-fingerprint
High-gloss is no longer the default. The 2026 winner is soft-matte (velvet) finish that hides fingerprints and scuffs — perfect for handleless cabinetry and children's furniture. We formulate our matte top-coats to keep a low reflectance while staying easy to clean, a combination buyers specifically ask for.
3. Bold terrazzo & stone
After years of minimalism, specifiers want personality. Terrazzo with colourful chips, dramatic marble veining and concrete-look slabs are appearing on island fronts, bathroom vanities and feature walls. These designs reward high-resolution gravure printing — exactly where our 1300+ design library shines.
Terrazzo and marble-vein decorative film samples
4. Metal & brushed effects, done subtly
Brushed brass, champagne and gunmetal accents are being used sparingly — as thin inlays, profile edges and furniture trims rather than full panels. The trend is "metal as jewellery," not metal as the whole door.
What this means for your range
If you are refreshing a catalogue this year, lead with two or three warm-wood skus, add one soft-matte hero, and keep one bold stone or terrazzo for accent pieces. You do not need a huge range to look current — you need the right textures.